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On September 5th, 2004, MordComm, Inc. announced the launch of PayPerClickUniverse.com, a first resource site dedicated to covering the PayPerClick industry and helping business owners and webmasters make better decisions concerning their pay per click advertising. MordComm, Inc., in business since 2003, is a New-York based company best known for HostVoice, a fast-growing hosting portal.

Pay Per Click Universe (www.payperclickuniverse.com) offers free resources and assistance to new and experienced PPC advertisers. These resources include original articles, interviews with the experts, and unbiased reviews on dozens of various pay-per-click search engine and related tools. Pay Per Click Universe also offers special deals negotiated with various providers exclusively for Pay Per Click Universe audience. “PPCU is an excellent resource for novice to experienced webmasters,” says Searchfeed.com Advertiser Relations Specialist Julie M. Berezin, “it features basic to extremely detailed information about PPC, valuable to anyone in online advertising.”

As one of the early visitors, James Shanks of Reyox Communications LLC, stated: “It’s quite amazing that in spite of the fast growth and potential of the pay-per-click industry, there are very few resources dedicated to helping new advertisers in getting started. This site seems to be filling the long-standing void.”

The founders of Pay Per Click Universe, Boris & Eugene Mordkovich, have been involved in the pay-per-click industry for over six years. They have watched it grow from small beginnings to become one of the most exciting, effective, and challenging means of Internet marketing available today. While it can certainly be confusing and intimidating when a business owner first makes the decision to enter into the global Internet marketplace, they hope that this will become an invaluable resource that will help them make sense of everything that’s going on.