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Measuring the Cost and Effectiveness of Web Sites

(PRWEB) September 3, 2004 -- Measurement of the success of marketing campaigns and the calculation of return on web site investment (ROI) has just been made a great deal easier by internet marketing specialist Receptional. By combining traditional methods of tracking with campaign monitoring Receptional has created a comprehensive marketing measurement tool - Hit-Counter.net - which provides direct-to-desk reporting and real-time on-line facilities.

“We know that measurement is the biggest challenge for the marketing industry as a whole. As the internet becomes more crowded the costs of online marketing are spiralling and management is demanding to know exactly what it’s getting for its money,” said Dixon Jones, Receptional’s managing director. “The development of Hit-Counter has been as a direct response to requests from our clients for us to provide specific information on the costs and benefits of their campaigns.

”Marketing professionals aren’t interested in converting web logs and spending time on IT processing. And they don’t just want a web-based system where they have to log on each day and go through a verification process. They asked us for a service that delivers reports direct to their desks in a format they can use immediately – and for many this is Excel.”

Receptional has been searching for some time now for this complementary technology which it will also use alongside revenue reward program MyAP which allows linked sites to derive automatic revenue from referrals. Hit-Counter provides on-line reporting of the revenue earned from specific campaigns, including pay-per-click accounts.

Each sale or lead is assessed in terms of the cost of its acquisition; also provided is the referring domain and the search terms used by the surfer. Reports can be configured in either html or Excel to deliver at pre-defined intervals to up to an unlimited number of different email addresses.

“I think this is the missing link which internet marketing needs. Now it’s easy to see the effectiveness of expenditure and to measure both off-line and on-line marketing where it impacts a web site,” said Dixon. “It’s a tool which is extremely easy to use and very simple to understand and that’s what the marketing industry wants.”