| Working at home can seem like the ideal situation -
no commuting hassles, more time to spend with the family, the freedom
to set your own work hours. In reality, though, combining your home and
office environments presents many special challenges. If you want to make
working at home work for you, you need to understand those challenges and
meet them head on. Choose the right
business. Not every business can be run successfully from
home. Consider the appropriateness of your business as a homebased business.
A business that involves large machinery, lots of inventory, frequent truck
deliveries and pickups, or lots of foot traffic from customers or associates
is not a good candidate.
Be professional. Contrary
to the popular stereotype of homebased entrepreneurs being able to "work in
their pajamas", you must be businesslike and project a professional image if
you want to be seen as running a legitimate business. Keep regular office
hours, get business stationery printed up, have a business phone and voice
mail or message system, and keep your office neat, organized, and
attractive.
Optimize your work space.
Don't make do with a makeshift work space. Locate your office in an area of
your home that can be dedicated to business activities and affords you some
privacy. Choose a space as far as possible from street noise and other
distractions. Invest in functional furniture and the right equipment and set
up your home office in a way that lets you be comfortable, productive, and
organized.
Minimize distractions and interruptions. Staying
focused is hard enough without the additional distraction of friends
calling, neighbors dropping by, and children clamoring for attention. Screen
your phone calls and filter your emails. Let your friends and relatives know
what your work hours are and explain that during those hours you'll be at
home working.
Plan your work and work your plan.
Use a "to do list" every day with the tasks you need to accomplish in order
of decreasing priority. At the end of the day check your progress, and put
any unfinished tasks at the beginning of the next day's list.
Set goals and evaluate your progress. Setting
goals and tracking your progress toward them will give direction to your
efforts and keep you moving forward. Set both long-term and
short-term goals that are realistic given your resources and
that produce measurable results, then reward yourself every time you reach
one of your goals.
Separate your home and work lives. Keep
your work life separate from your home life as much as possible, both
physically and emotionally. Keep your work space off limits to household
members and ask them to respect your work hours by not interrupting you
unless absolutely necessary. If you have kids who aren't old enough to amuse
themselves while you work, hire a sitter to keep them occupied while you
concentrate on work.
Keep your balance. Don't
let work dominate every aspect of your life. Commit to a "quitting time" and
stick to it unless a real emergency arises. Take a break and devote some
time to your hobbies, getting together with friends, a change of scenery,
getting some exercise, or just doing nothing. You'll come back to your work
refreshed and stave off burnout.
Get some help. Don't feel
you have to do everything yourself. As your business grows, use some of the
profits to hire help. Outsource, streamline, or automate where you can and
hire an assistant (or a "virtual assistant") to help you if the work load
has become more than you can reasonably manage.
Jane McLain is a Web developer and SEO specialist and the webmaster of
EClaunchsite.com, an
online resource center for netrepreneurs with tools and information to help
you plan, build, launch and grow your e-business.
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